Its been 13 years since Drake burst onto the scene with his moody and eccentric EP So Far Gone. Shortly after that project started to gain steam Lil Wayne the best rapper in the world at the time signed Drake immediately took him along for his tour and punted him as the next big thing. This nod had the effect of validating Drake enhancing his visibility and adding fuel to his fire. Drake has since gone on to take over from his esteemed mentor and establish himself as an even bigger global star than Lil Wayne.
FILE This June 28 2009 file photo shows Drake left and Lil Wayne performing at the 9th Annual BET Awards in Los Angeles. Drake a huge Aaliyah fan has announced that he is working on a posthumous album of Aaliyah music and hes already released the song Enough Said featuring himself and the singer who was killed in a plane crash in 2001. AP PhotoChris Pizzello file Almost as if trying to replicate what Lil Wayne did for him Drake has become the music industrys most potent cosign over the past decade by lifting up several of the rap games most influential artists. He gave early nods to the likes of Lil Baby Migos Lil Durk The Weeknd and Wizkid. All are huge global stars today and their trajectory can be traced back to their respective Drake collaborations.
In the days since the Canadian star posted a video of South African DJ sensation Uncle Waffles performing in his IG stories social media has exploded with everyone and their mother sharing their views on what this moment actually means. Is it a cosign Does Drake want to get in her pants Why is he so invested in this newcomer who barely anyone knew six months ago With Drake now being arguably the biggest artist in the world many are in agreement that his is the most potent cosign anyone in music could ask for others feel its useful but not that big a deal and Slik Talk naturally thinks it means nothing at all.
A day after Drake mentioned her on his stories Uncle Waffles had gained more than 50 000 Instagram followers and countless eyeballs across the globe. It goes without saying that Drakes cosign holds weight thats been proven countless times. But just how much weight does it hold in this regard is the question and can this lead to a seismic impact in Waffless career Before we go there lets discuss what a cosign essentially is. In a 2019 article DonnaClaire Chesman managing editor at DJBooth described it as follows a cosign is everything from a retweet to an IG post to a feature. It is any act where one artist or brand is uplifting another artist or brand.
By this definition Drake has definitely cosigned Uncle Waffles. And this was not her first brush with the Canadian superstar. Late last year Drake famously followed her on IG after she first exploded onto the scene with her viral performance video at a show right here in Jozi. In March he joined Waffless IG Live and called her a top DJ. Have these previous cosigns changed anything Yes. They had the effect of giving her an important stamp of approval and drew more attention her way.