Home / World wide / Minions to appear on salad bags as part of Florette Universal tie up

Minions to appear on salad bags as part of Florette Universal tie up

Animated movie Minions The Rise of Gru is to be released on 1 July Salad brand Florette is to launch an onpack promotion in partnership with Universal Brand Development & Illumination to herald the animated movie Minions The Rise of Gru. Kicking off on 16 May the promo will see Minions characters appear on packs of Florettes Mixed Classic Crispy Baby Leaf Trio and Sweet & Crunchy lines. It will offer the chance to collect one of 20000 Minions plush toys ahead of the films 1 July release. It will be supported by social and PR activity giving the chance to win a family trip to Universal Studios Orlando.

The partnership with Universal marks the start of a £1m marketing investment for Florette this year. Minions has become a global phenomenon. So it is a privilege to have these mischievous iconic characters embellish our packs said Nick White head of marketing at Florette. Its a really exciting partnership which presents a great opportunity to connect consumers with the Florette brand while bringing some fun and energy to the fresh produce category.Minions characters appear on packs of Florettes Mixed Classic Crispy Baby Leaf Trio and Sweet & Crunchy lines. It will offer the chance to collect one of 20000 Minions plush toys ahead of the films 1 July release. It will be supported by social and PR activity giving the chance to win a family trip to Universal Studios Orlando.

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