Etro Appoints Marco De Vincenzo New Creative Director Luisa ZarganiMILAN Marco De Vincenzo is joining Etro as the Italian brands new creative director in charge of the womens mens and home collections effective June 1. De Vincenzos first designs will bow for spring 2023 in September during Milan Womens Fashion Week. Founder Gerolamo or Gimmo Etros children Veronica Kean and Jacopo who were previously creative directors of the womens mens and home collections respectively will continue to collaborate with the house which has been controlled by private equity L Catterton since July 2021.
Fabrizio Cardinali chief executive officer of Etro said thanks to De Vincenzos sensibility for colors prints and fabrics we are sure that Marco will know how to best interpret Etros extraordinary heritage and that he will give new impulse to the world of accessories. The designer a former winner of the Vogue Italia Who Is on Next? talent search worked for years on accessories as a consultant for Fendi with Karl Lagerfeld and Silvia Venturini Fendi. His eye for bold colors laborintensive clothes optical effects rich fabrics and sophisticated embellishments caught the attention of LVMH Moët Hennessy Louis Vuitton which struck a joint venture with the Romebased designer in 2014.
In April last year De Vincenzo bought back his namesake brand which he first launched in 2009 from LVMH and his other partner MMGP Srl. The latter company also controls Cieffe Milano the manufacturing firm that used to produce the De Vincenzo collections. LVMH which invested in the brand in 2014 had a 45 percent stake while MMGP Srl controlled 35 percent of the company.
In January the designer issued a 130page coffeetable book published by Electa that retraces his career spotlighting styles that didnt make the cut of his fashion shows and presentations called Mondovisione which translates into Worldwide Broadcast.
In February he returned to Milan Fashion Week to present his namesake fall 2022 collection after a twoyear hiatus breathing new life into preloved fashion he scouted at thrift stores over the past years. Cardinali joined Etro in September from Dolce & Gabbana with the goal to grow the brands customer base expand into new categories enhance its digital presence and drive global expansion with a focus on the opportunities offered by Asia.
Etro is widely known for its signature paisley motif bold patterns inspired by travel and precious fabrics. The company was founded in 1968 as a textile firm. In the 80s it expanded into mens and womens readytowear collections accessories beauty fragrances and home goods.
Etro relies on a global store network that comprises 140 boutiques in more than 58 countries with flagships in cities ranging from Milan and London to Paris New York Beijing and Tokyo.