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BLUE BLOODS GATHER AT AMSTERDAM DENIM DAYS

Collaboration creativity and circularity were common themes at Denim Days the two-day B2C festival in Amsterdam that followed Kingpins Amsterdam. With many of the industry s key players in town the festival teed up opportunities for denim mills dye specialists and consultants to give consumers a closer look into some of the processes and ingredients that go into making their jeans. Italian chemical specialist Officina 39 tapped into fashions color boom with Circular Explorations Recipe for Change The collaborative and educational project with Cocircular Lab founder Adriana Galijasevic showcased how color can prolong the life of waste and deadstock products and how five values consciousness courage creativity connection and collaboration are linked to lasting change.

For the project companies like PVH Corp. donated items that were otherwise deemed overstock second-grade production damaged or unsellable to be updated with newly developed applications made with Officina 39 is Recycrom a patented dyestuffs range made from textile waste. QR codes associated with five colors used throughout the capsule collection shared details on color research and how the hues were achieved.Our Reycrom technology combined with Adriana s creative soul gave us the opportunity to explore new materials and applications reducing impact on the environment and cutting down on water

consumption said Luca Di Guida Officina +39 R&D manage
Naveena Denim Mills teamed with U.K. studio Endrime to create a Denim Art Club where attendees could paint denim canvases. The activation was part of how the mill educated consumers about its new Future Cellulosic collection made with Tencel fibers. Garments made with fabrics designed by Endrime were also on display. Natural dye producer Terra linked up with local studio Blue Print Amsterdam to host psychedelic veggie socks dye workshops throughout the two days. There visitors dyed their own pair of socks with dyes sourced from hibiscus saffron marigold and more while Blueprint founder Celia Geraedts described the benefits of natural dyes

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